Skill: Email Sequences
When to activate
When the user asks to write email sequences, drip campaigns, nurture flows, onboarding emails, or any multi-email series.
Sequence Design Principles
- •Each email should stand alone (reader may not have read previous ones)
- •One goal per email — don't dilute the CTA
- •Escalate value across the sequence (give before you ask)
- •Space emails 2-3 days apart for nurture, 1 day for onboarding
Email Anatomy
Subject Line
- •Under 50 characters
- •Specific > clever ("Your 3-step content plan" > "You won't believe this")
- •Personalize when possible (name, company, pain point)
- •Test: would you open this on a busy Tuesday morning?
Preview Text
- •Extends the subject line, doesn't repeat it
- •Under 90 characters
- •Adds context or curiosity
Body Structure
- •Hook (1 sentence): Why should they keep reading right now?
- •Value (2-4 sentences): The useful thing — insight, tip, resource
- •Bridge (1 sentence): Connect the value to your CTA
- •CTA (1 sentence): One clear action, linked
Sign-off
- •Keep it short and human
- •Match the relationship (first email = warmer, later = more direct)
Common Sequence Templates
Welcome Sequence (5 emails)
- •Welcome + quick win: Deliver immediate value, set expectations
- •Core problem: Agitate the main pain point you solve
- •Solution overview: Show how your product/approach fixes it
- •Social proof: Customer story or specific result
- •CTA: Clear ask with urgency or incentive
Nurture Sequence (4 emails)
- •Educational content: Teach something useful, no sell
- •Framework/template: Give them a tool they can use today
- •Case study: Show results from someone like them
- •Soft CTA: Invite to try, book a call, or learn more
Re-engagement Sequence (3 emails)
- •We miss you: Acknowledge the gap, offer value
- •What's new: Share improvements or new content
- •Last chance: Clear "stay or go" with easy unsubscribe