Awareness Analyzer
Use this skill to diagnose where a target audience sits on the problem awareness spectrum and market sophistication scale. This determines what type of copy will resonate.
When to Use
- •Before writing any marketing copy
- •When analyzing why existing copy isn't converting
- •When entering a new market or targeting a new audience
- •When competitors are winning with different messaging
Input Required
- •Product/Service Description: What you're selling and what problem it solves
- •Target Audience: Who you're trying to reach (developers, founders, enterprises, etc.)
- •Existing Copy (optional): Current marketing materials to analyze
Analysis Process
Step 1: Determine Problem Awareness Level
Ask these diagnostic questions:
| Level | Diagnostic Question | If YES |
|---|---|---|
| Unaware | Does the audience not realize they have a problem? | Lead with symptoms |
| Problem Aware | Do they feel the pain but not know solutions exist? | Sell the solution outcome |
| Solution Aware | Do they know solutions exist but not your product? | Sell your unique mechanism |
| Product Aware | Do they know your product but haven't bought? | Sell proof and offers |
| Most Aware | Are they ready to buy, just need the right trigger? | Sell price/urgency |
Step 2: Determine Market Sophistication
| Stage | Market Signal | Strategy |
|---|---|---|
| 1 | Few competitors, novel category | Simple direct claim |
| 2 | Growing competition | Expand claim (faster, better, more) |
| 3 | Crowded market | Unique mechanism required |
| 4 | Claims exhausted | Escalate with proof |
| 5 | Market fatigue | Identity over features |
Step 3: Generate Recommendations
Based on the diagnosis, provide:
- •Awareness Level: Which of the 5 levels the audience is at
- •Sophistication Stage: Which of the 5 stages the market is at
- •Messaging Strategy: Recommended approach for copy
- •Headlines for Each Level: Example headlines that would work at each awareness level
- •Red Flags: What NOT to do based on the diagnosis
Output Format
markdown
## Awareness Diagnosis ### Audience: [Target Audience] ### Product: [Product Name] ### Problem Awareness Level: [Level] **Evidence**: [Why you determined this level] **Implication**: [What this means for copy] ### Market Sophistication Stage: [Stage] **Evidence**: [Market signals observed] **Implication**: [What this means for differentiation] ### Recommended Messaging Strategy [Specific recommendations based on diagnosis] ### Sample Headlines by Awareness Level **For Unaware Audience:** - [Symptom-focused headline] **For Problem Aware Audience:** - [Solution-focused headline] **For Solution Aware Audience:** - [Mechanism-focused headline] **For Product Aware Audience:** - [Proof-focused headline] **For Most Aware Audience:** - [Offer-focused headline] ### Red Flags to Avoid - [What not to do based on this diagnosis]
Common Mistakes
- •Pitching mechanisms to unaware audiences: Don't mention "AI agents" or "RAG" to people who don't know they have a problem
- •Being generic in sophisticated markets: "Chat with AI" doesn't work anymore in Stage 4+ markets
- •Selling features to identity-driven buyers: Stage 5 markets need tribal belonging, not feature lists
- •Assuming your audience is Most Aware: Most audiences are Problem Aware or Solution Aware
Example Analysis
Product: AI coding assistant Audience: Enterprise developers
Diagnosis:
- •Problem Awareness: Solution Aware - They know AI coding tools exist, have tried GitHub Copilot
- •Market Sophistication: Stage 4 - Many competitors, claims exhausted
Strategy: Can't just say "AI that writes code" - need unique mechanism + proof
- •Lead with: "The only AI that understands your entire codebase context"
- •Support with: Enterprise logos, security certifications, integration proof