Text Content Creator

Purpose

Transform source content into platform-optimized social posts using framework fitting - matching concepts to proven templates that amplify them. Covers LinkedIn long-form, X punchy tweets, Facebook engagement posts, Instagram captions, and one-liners.

Core Philosophy: Good content follows proven formats. The skill is matching concepts to the delivery mechanisms that amplify them best - not writing from scratch.

When to Use

• •Creating LinkedIn posts from any source content
• •Writing X/Twitter posts or threads
• •Facebook text posts and question posts
• •Instagram captions (not video - use short-form-video for that)
• •One-liners for easels, signs, or quick social
• •Multiplying high-performing posts into variations

NOT for:

• •Short-form video (use short-form-video skill)
• •Video captions/on-screen text (use video-caption-creation skill)
• •Blog posts or long-form articles

The Framework Fitting Method

Step 1: Extract the Concept

Before choosing a template, understand what you're working with.

From source content, extract:

• •Core insight (one sentence)
• •Emotional hook (what feeling does this evoke?)
• •Target reader (who needs to hear this?)
• •Transformation (what changes for the reader?)

Step 2: Choose Platform and Format

Platform selection question: "Where does our target reader spend time?"

Format selection question: "What job does this post need to do?"

Step 3: Load the Right Reference

IMPORTANT: Load only ONE reference at a time. Each is 1000-3000 words.

For LinkedIn (Long-Form Thought Leadership)

LinkedIn has 118 templates across 6 categories. Load based on job-to-be-done:

For X/Twitter (Short and Punchy)

For Facebook (Engagement Focus)

For Instagram Captions

For Multiplying Winners

Step 4: Match Concept to Templates

Critical: Avoid First-Match Bias

Do NOT default to the first template that fits. Review at least 5-10 options.

For each concept:

1. •Brainstorm how it COULD be presented (beyond the obvious)
2. •Review applicable templates from loaded reference
3. •Test fit: Does this template amplify the core insight or dilute it?
4. •Generate 2-4 framework matches with fit assessment
5. •Select best 1-2 for execution

Step 5: Execute and Adapt

Templates are starting points, not constraints.

Each template reference includes:

• •The structural skeleton
• •Why it works (psychological principle)
• •Example execution

Your job: Adapt the template to your specific content. Combine elements if that serves the message better.

Adaptation questions:

• •Does this amplify my core insight or dilute it?
• •Does this sound like OpenEd/Ela, or like a template?
• •Would Sarah (our target reader) feel seen?

Step 6: Apply Voice and Quality Check

Voice Checklist (Before Posting):

• • No correlative constructions ("isn't just X, it's Y") - #1 AI tell
• • Hyphens with spaces - like this - not em dashes
• • No emojis (or minimal, strategic use)
• • Specific details over generic claims
• • Permission-giving tone, not preachy
• • Conversational - would you text this to a friend?

AI-isms to Avoid:

• •Arrow bullets (use plain dashes or line breaks)
• •"Here's the thing:" / "Let me explain:" throat-clearing
• •Staccato fragments: "No fluff. No filler. Just results."
• •Words: delve, comprehensive, crucial, leverage, landscape, navigate, foster

Platform Compliance:

• • Character count appropriate
• • Links in right place (LinkedIn: comments, Facebook: none)
• • Hashtags appropriate (LinkedIn: 3-5, X: 1-2, Facebook: 0)

For deeper voice guidance, invoke ghostwriter skill.

Step 7: Nearbound Check (Tag Mentioned People)

Before finalizing any social post, check for taggable handles.

1. •Identify mentions: List any people mentioned by name in the post
2. •Search nearbound index: Check Studio/Nearbound Pipeline/people/ for profiles
3. •Add handles:
   • •If profile exists → add platform-appropriate @handle
   • •If no profile → note name for future profile creation
4. •Platform-specific tagging:
   • •LinkedIn: Use full name or @handle if connected
   • •X: Use @handle
   • •Instagram: Use @handle in caption

Why this matters: Tagging increases reach, strengthens relationships with guests/collaborators, and drives engagement from their audiences.

Profile creation trigger: If someone is mentioned 2+ times across content and has no profile, create one in Studio/Nearbound Pipeline/people/

Template Quick Index

General Templates (100+)

references/templates/post-structures.md

• •2x3 Comparison, 80/20 Rule, Benefits List, Binary Framing
• •Cause and Effect, Commentary, Comparisons, Contrarian
• •Headline + List, Heavy Hitting One-Liner, Hook & Sinker
• •Identity Post, If-Then, List Post, Observation Post
• •Problem-Solution, Story-Based, What-How-Why, Warning
• •[100+ more...]

LinkedIn Swipe File (86)

references/templates/linkedin-swipe-file.md

• •Agree/Disagree, Before/After, Contrarian, Day in the Life
• •Failure Story, Pattern Recognition, This vs That, Shoutout
• •[78 more...]

Justin Welsh Templates (50)

references/templates/justin-welsh.md

• •Simpler, more concise templates
• •Table format with examples

One-Liner Patterns (12)

references/templates/one-liners.md

• •Normalize, Stop + Complaint, Everyday Observations
• •Relationship Rules, Pop Culture, Mock Instructions
• •Wordplay, Existential Questions, Aspirational
• •Calendar Commentary, Struggles, Values

LinkedIn by Category (118)

• •Engagement (16): polls, agree/disagree, crowdsource, fill-in-blank
• •Story (24): failure, transformation, day-in-life, values
• •List (17): tips, 10 ideas, DOs/DONTs, skills lists
• •Contrarian (20): hot takes, call BS, state opposite, rants
• •Authority (26): how-to, quotes, screenshots, secret sauce
• •Community (15): shoutouts, connect, welcome, comedy

Proliferation: Turn 1 Post Into 17

After a post performs well (or before posting to test angles), multiply it.

SCAMPER (7 variations)

• •Substitute: Swap example, data, or subject
• •Combine: Merge with personal story or another concept
• •Adapt: Expand to thread, carousel, or different format
• •Modify: Make punchier, longer, or more extreme
• •Purpose: Angle for different audience segment
• •Eliminate: Remove context, simplify radically
• •Reverse: Flip the frame or argue the opposite first

Human Desires (8 reframes)

Spin concept through desire lenses:

1. •Safety of Tribe
2. •Survival & Success
3. •Life Enjoyment
4. •Social Acceptance
5. •Sexual Companionship (rarely applicable)
6. •Comfort & Clarity
7. •Freedom From Fear
8. •Perceived Status

Vision/Anti-Vision (2-3 frames)

• •Vision framing: What we're FOR (personalization, autonomy, kids who love learning)
• •Anti-Vision framing: What we're AGAINST (standardization, gatekeeping, one-size-fits-all)
• •Transformation: From [anti-vision] to [vision]

Full details: references/methods/proliferation.md

Platform Quick Reference

LinkedIn

• •Heuristic: Thought leadership, vulnerability wins
• •Length: 200-500 words (long-form outperforms)
• •Links: Always in comments (not main post)
• •Hashtags: 3-5 maximum
• •Hook: First 2 lines critical (shows before "see more")
• •Tags: Tag mentioned people/orgs (increases reach)

X/Twitter

• •Heuristic: "I wish I said that" - retweet-worthy
• •Length: 70-100 characters optimal
• •Hashtags: 1-2 maximum
• •Threads: Use for longer concepts
• •Strategy: Reply game important at lower follower counts

Facebook

• •Heuristic: Comments drive reach
• •Length: 40-140 characters optimal
• •Links: NO external links (kills reach)
• •Hashtags: NO hashtags (Facebook doesn't reward them)
• •Format: Question posts with background images perform best

Instagram Captions

• •Heuristic: Visual-first, caption supports
• •Length: 30-125 characters for feed
• •Hashtags: 5-10 relevant hashtags
• •Format: Micro-story or punchy one-liner

Full platform guides: references/platforms/

Common Mistakes

Content Issues:

• •First-Match Bias - picking first template without exploring
• •Generic Posts - not using any framework
• •Too Many Concepts - multiple ideas in one post
• •Missing Context - concept doesn't stand alone

Framework Issues:

• •Framework Drift - starting with template then abandoning structure
• •Mismatched Fit - forcing concept into wrong template
• •No Volume - creating only 1 option instead of 5-10

Platform Issues:

• •Wrong Link Placement - external links in Facebook/LinkedIn main posts
• •Hashtag Overload - too many for platform
• •Voice Mismatch - too formal for Facebook, too casual for LinkedIn

Parallel Sub-Agent Pattern (For Batch Processing)

When processing multiple snippets or creating content across platforms simultaneously, use parallel sub-agents.

When to Use Sub-Agents

• •Processing hub content into spokes (e.g., newsletter → 6 social posts)
• •Creating platform variations of same snippet
• •Batch content creation for scheduling

Sub-Agent Workflow

Source Content
    │
    └─→ Extract 3-5 standalone snippets
         │
         ├─→ LinkedIn Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → 2-3 drafts
         │
         ├─→ X Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → 2-3 drafts
         │
         ├─→ Instagram Sub-Agent (parallel)
         │   └─→ Load TEMPLATE_INDEX.md → visual + caption
         │
         └─→ Facebook Sub-Agent (parallel)
             └─→ Load TEMPLATE_INDEX.md → engagement post

Sub-Agent Prompts

Full prompts at: .claude/skills/content-repurposer/references/sub-agents/

• •linkedin-agent.md - Authority, story, contrarian formats
• •x-agent.md - Punchy single tweets and threads
• •instagram-agent.md - Visual direction + captions
• •facebook-agent.md - Engagement-driving formats

Key Files

• •Lightweight index: references/templates/TEMPLATE_INDEX.md (~200 tokens)
• •Full templates: Load on-demand from references/ subdirectories

Related Skills

• •short-form-video - Video production workflow
• •video-caption-creation - On-screen text and video hooks
• •ghostwriter - Voice and anti-AI patterns
• •hook-and-headline-writing - Opening lines
• •quality-loop - Quality gates for all content
• •linkedin-content - DEPRECATED: Use this skill with LinkedIn references

Version History

• •v1.0 (2026-01): Consolidated from social-content-creation, linkedin-content, dude-with-sign-writer
  • •360+ templates preserved intact across all references
  • •Progressive disclosure: load only relevant templates
  • •Platform-specific routing
  • •Unified methodology with category-based LinkedIn system

For template updates, add to appropriate reference file and note in version history.