AgentSkillsCN

campaign-review

对近期营销活动进行复盘总结。

SKILL.md
--- frontmatter
name: campaign-review
description: Post-mortem on recent campaign
role_groups: [marketing, leadership]
jtbd: |
  Campaigns finish and learnings get lost. This helps you run a post-mortem - gather 
  campaign materials, prompt for results and learnings, document what worked and 
  what didn't, and save to 06-Resources/Learnings/ so you compound knowledge over time.
time_investment: "20-30 minutes per campaign"

Purpose

Capture learnings from completed campaigns so you compound marketing knowledge and make better decisions next time.

Usage

  • •/campaign-review [campaign-name] - Review specific campaign

Steps

  1. •

    Gather campaign context:

    • •Search 05-Areas/Content/ for campaign files
    • •Search 00-Inbox/Meetings/ for campaign discussions
    • •Find campaign brief/plan
  2. •

    Prompt user for:

    • •Campaign goals (awareness, leads, pipeline, etc.)
    • •Target audience
    • •Channels used
    • •Budget spent
    • •Timeline
  3. •

    Collect results:

    • •Ask for metrics: impressions, clicks, leads, pipeline, revenue
    • •Qualitative feedback received
    • •Unexpected outcomes
  4. •

    Document learnings:

    • •What worked well?
    • •What didn't work?
    • •What would you do differently?
    • •Surprises or insights?
  5. •

    Create post-mortem document in 06-Resources/Learnings/Campaign_[Name]_[Date].md

Output Format

markdown
# Campaign Post-Mortem: [Campaign Name]

**Date:** [Today]
**Campaign period:** [Start] - [End]

## Overview
- **Goal:** [Primary objective]
- **Audience:** [Target]
- **Channels:** [List]
- **Budget:** $[Amount]

## Results
- **[Metric 1]:** [Result] (Goal: [Target])
- **[Metric 2]:** [Result] (Goal: [Target])

## What Worked
1. [Success 1]
2. [Success 2]

## What Didn't Work
1. [Challenge 1]
2. [Challenge 2]

## Key Learnings
1. [Learning 1]
2. [Learning 2]

## Recommendations for Next Time
1. [Recommendation 1]
2. [Recommendation 2]