Phase 0: IDENTITY SYSTEM — Define the brand DNA
When
Start of a new project, or when no design-system.md exists at project root.
Input (from user)
- •User brief: sector, audience, personality, competitors, desired feeling.
- •If no brief provided, ask the 5 identity questions (see references/identity-brief.md).
Steps
- •Read
references/identity-brief.md— collect answers to the 5 questions. - •Match sector in
references/sector-palettes.md— pick the OKLCH palette base. - •Generate palette using
references/oklch-system.md— primary, secondary, accent, neutral + semantic colors. Validate contrast withreferences/contrast-ratios.md. - •Choose typography pair from
references/typography-pairs.md— display + body fonts matching sector personality. NEVER use Inter, Roboto, Arial. - •Set spacing density from
references/spacing-density.md— dense / standard / editorial. - •Define motion personality from
references/motion-personality.md— corporate / modern / playful / luxury. - •Check visual techniques in
references/visual-technique-matrix.md— what is allowed for this personality x density combination. - •Generate
design-system.mdat project root using the matching template fromreferences/templates/(fintech, ecommerce, devtool, creative, or blank).
Output
- •
design-system.mdat project root with: OKLCH palette, typography pair, spacing profile, motion personality, visual techniques allowed. - •All colors in OKLCH format, dark mode palette included.
Next → Phase 1: DESIGNING SYSTEMS
1-designing-systems/SKILL.md — Convert identity into design tokens and responsive system.
References
| File | Purpose |
|---|---|
references/identity-brief.md | 5-question brand questionnaire |
references/sector-palettes.md | Sector-specific OKLCH palettes |
references/oklch-system.md | OKLCH color generation rules |
references/contrast-ratios.md | WCAG contrast validation |
references/typography-pairs.md | Approved font pairings |
references/spacing-density.md | Density profiles |
references/motion-personality.md | Motion personality definitions |
references/visual-technique-matrix.md | Allowed techniques per personality |
references/templates/ | design-system.md templates per sector |