product_vision:
  product_name: "[Name]"
  version_date: "[YYYY-MM-DD]"
  
  vision_statement:
    one_liner: "[Single sentence vision]"
    expanded: "[2-3 sentence elaboration]"
  
  elevator_pitch:
    for: "[Target user]"
    who: "[Has this need/problem]"
    the: "[Product name]"
    is_a: "[Product category]"
    that: "[Key benefit]"
    unlike: "[Competitor/alternative]"
    our_product: "[Key differentiator]"
  
  target_users:
    primary:
      persona: "[Name]"
      description: "[Who they are]"
      goals: ["[Goal 1]", "[Goal 2]"]
      pain_points: ["[Pain 1]", "[Pain 2]"]
    secondary:
      - persona: "[Name]"
        relationship: "[How they interact with product]"
  
  problem_statement:
    current_state: "[How things work today]"
    pain_points: ["[Pain 1]", "[Pain 2]"]
    cost_of_problem: "[Quantified impact]"
    desired_state: "[How things should work]"
  
  value_proposition:
    functional: "[What the product does]"
    emotional: "[How it makes users feel]"
    economic: "[Business value delivered]"
  
  success_metrics:
    north_star:
      metric: "[Primary success metric]"
      current: "[Baseline]"
      target: "[Goal]"
      timeframe: "[When]"
    supporting:
      - metric: "[Metric name]"
        target: "[Value]"
        rationale: "[Why this metric]"
  
  strategic_alignment:
    company_strategy: "[How this supports company goals]"
    portfolio_fit: "[Relationship to other products]"
    competitive_positioning: "[Market position]"
  
  scope_boundaries:
    in_scope:
      - "[What we will do]"
    out_of_scope:
      - "[What we explicitly won't do]"
    future_consideration:
      - "[What we might do later]"
  
  key_assumptions:
    - assumption: "[What we believe to be true]"
      validation: "[How we'll verify]"
      risk_if_wrong: "[Impact if incorrect]"
  
  decision_principles:
    - principle: "[Guiding principle for tradeoffs]"
      example: "[How to apply it]"

[Product] enables [target user] to [achieve outcome] by [unique approach].

For [target customer]
Who [statement of need or opportunity]
The [product name]
Is a [product category]
That [key benefit, reason to buy]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]

supporting_metrics:
  acquisition:
    - metric: "New user signups"
      target: "1,000/month"
  activation:
    - metric: "Complete onboarding"
      target: "60% of signups"
  engagement:
    - metric: "DAU/MAU ratio"
      target: ">25%"
  retention:
    - metric: "30-day retention"
      target: ">40%"
  revenue:
    - metric: "MRR growth"
      target: "10% month-over-month"

current_state:
  who: "Operations analysts at mid-size banks"
  what_they_do: "Manually match trade confirmations to internal records"
  how_long: "2-3 hours per day"
  pain_points:
    - "Repetitive, low-value work"
    - "Error-prone manual process"
    - "Settlement delays from mismatches"
  cost:
    time: "1,500 hours/year per analyst"
    errors: "2% mismatch rate causing settlement fails"
    money: "$50K/year in failed settlement penalties"

desired_state:
  experience: "Analysts review only exceptions, not every confirmation"
  outcome: "95% auto-match rate with human oversight"
  benefit: "Redirect analyst time to complex cases"
  measurement: "Same throughput with 60% less manual effort"

decision_principles:
  - principle: "Simplicity over feature richness"
    example: |
      When choosing between adding a complex feature 
      and improving an existing simple one, improve the existing.
    
  - principle: "Data-informed, not data-driven"
    example: |
      Metrics guide but don't dictate. User research 
      and judgment matter when data is inconclusive.